Summary
BOLDI needs a website to promote their creative house. It needs to communicate the brand's strong identity in its early stage. I designed and built the site on Framer in collaboration with BOLDI's in-house brand team to ensure creative alignment.
Background
BOLDI Creative House is a Jakarta-based creative agency. The brand centers on one idea: bold, people-moving ideas. The web market for Indonesian creative agencies skews toward either generic portfolio templates or over-engineered showcases. Boldi needed something confident, minimal, and iconic.
Goal
Ship a live Framer website for BOLDI that communicates brand positioning clearly and handles real contact and portfolio traffic from day one.
Process
Group Ideation
The strong visual identity was defined on the first brainstorm meeting. How the typography, color behavior, and interaction details (custom cursor, running text, header logic) should be. The in-house brand gave me the creative direction from curated reference while I gave advice on the content structure, scalability, and future proofing.
Collaborative Workflow
I define the website's section structure, copy, and visual asset placement to enable the brand team to work on the visual assets in parallel with the web design. Clear and routine communication was maintained to ensure creative alignment and quality of work.
Seamless Hand Off
After a few weeks of collaborative work, the project was finished and the ownership of the design file was transfered entirely to BOLDI Creative House.