Summary
I was handed the task of building a marketing landing page website for Leverate Group's newly formed AI Lab, based in Singapore, with no existing web presence. They have 3 distinct service: AI Agents, Creative AI, and AI Consulting. I designed a single-page site that routes enterprise visitors to the right service through visual hierarchy and product demonstration, and minimal copy explanation.
Background
Leverate Group operates as a technology-driven agency serving regional and global enterprise brands. Their AI Lab was set up to offer a range of AI-powered services: custom agent development, brand-consistent creative asset generation, and strategic AI adoption programs. The market they're entering is crowded with vendors making similar claims, so the site needed to differentiate through demonstration, not positioning statements.
Goal
Convert enterprise decision-makers from awareness to consultation inquiry by showing, not telling, what the AI Lab produces.
Process
I showcase video and animated product demos instead of feature lists. Each service section showcasing a live output: the SEO agent is shown writing and optimizing in real time, the Creative AI section displays actual client work across brand characters, product labels, and 3D animation. Because enterprise buyers need to evaluate AI output, showing it remove that friction faster than any headline could.
Our AI team implement an embedded chatbot in the contact section, positioned as "Instant & Free AI consultation." Because enterprise sales cycles are long and form submissions have low conversion in this category, giving visitors an immediate, low-commitment interaction reduces the gap between interest and first contact. The chatbot also functions as a product demo in itself, a working example of the agents the team builds for clients.